The Startup Equity eBook 2018 Edition

Equity Compensation is the term used for pay that links the ownership of value of stock to the compensation of individuals. This may include stock options (ISO AND Non-qualified), restricted stock, restricted stock units (RSU, stock appreciation rights, phantom stock, carried interest, profits interests, employee stock purchase plans and similar plans.

This publication is focused on the purpose, design, management and execution of these programs for startups and other privately held companies.

There is be no area of compensation with more complexity and variability than equity compensation. This often leads to confusion and mistakes on the part of investors, founders, employees and their advisors.

Innovative startups deserve the same excellence, customization and innovation that they build into their own products and services. This begins with better information

Performensation created this series of articles to fill a void in the industry knowledge-base. We hope that you will find these articles useful.